June 28, 2007
The die-in at the Coca~Cola protest held at the World of Coke Museum in Atlanta. Activists were bringing the message of the workers and the community members of villages in India where Coke has its factories. The message that Coke needs to leave their water alone. Coca~Cola has been stealing water from the villages and using it to make America's favorite soft drink. Coca~Cola has also been known to deprive its workers from good conditions and a living wage, they also have killed union workers. This peaceful protest was enacted to bring light to these issues and make people visting the museum think about where their drink comes from.
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"Dispatches" Mark Thomas on Coca-Cola (2007)
Political activist and journalist Mark Thomas travels to South America, India and the US to investigate the way in which Coca-Cola and its suppliers operate and the extent to which they upholds moral and ethical obligations.
Coca-Cola is one of the most iconic brands of both the 20th and 21st centuries. Promoting itself as the drink of freedom, choice and US patriotism, the company's feel-good factor is recognized worldwide and reflected in its enormous profits.
But behind this carefully crafted image exists a company accused of environmental damage, human rights violations and questionable business practices.
In the program we go on journey from the company's days with a cocaine ingredient, its close collaboration with Nazis, a history of discrimination against black workers, alignment death squads and murder in Colombia, child labor in El Salvador and the depredation of vital water supplies in India and elsewhere.
At the end of the program, we are tantalized by possible flirtations with neuro-marketing and the undoubted power of its branding and advertising appeal.
Thomas, a long-term critic of Coca-Cola's more controversial practices, finds disturbing evidence which undermines its effervescent image as a force for good and which has prompted a global consumer backlash.
http://thepiratebay.org/torrent/3901072/Dispatches_Coca-Cola_Expose_with_Mark_Thomas_Ch._4___2007_11_19_
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